Churn prediction software uses AI churn prediction and predictive modeling to forecast which customers might leave and provides insights into their preferences, health scores, and overall churn risk.

Table Of Contents

  1. Churnfree
  2. Churnly
  3. Churnzero
  4. Akkio
  5. Gainsight
  6. Segment
  7. Vitally
  8. Retently
  9. Optimove
  10. Upzelo

As we look ahead to 2024, the competition among churn prediction software has grown. These tools are crucial for businesses to stay competitive in understanding and predicting customer churn. They identify customers likely to leave and provide strategies to prevent it. These platforms are essential for customer retention management strategies. By using advanced machine learning models for churn prediction, companies can better tailor their services to meet changing customer needs, reducing churn and increasing loyalty. Thanks to technology advancements, we have powerful customer churn prediction tools to help with this.

This article lists the top 10 churn prediction software options for 2024. Each one offers unique features to predict churn and improve customer retention prediction capabilities. We’ll look at platforms specializing in customer churn prediction and those providing churn prediction analysis and insights. By understanding what each churn prediction model offers, you’ll be able to choose the best one for your business.

Before looking into the churn prediction software list, let’s discuss churn prediction software benefits and why you need churn prediction software for your business.

First, Churn prediction software reduces customer attrition. Losing customers can be a significant setback for any business, both financially and reputation-wise. By reaching out to these customers and addressing their concerns or offering incentives, you can increase your chances of retaining them. This helps maintain revenue streams, fosters customer loyalty, and enhances the overall customer experience.

Secondly, customer churn prediction software improves overall customer experience by providing insights like customer demographics, purchasing patterns, and interaction history. This software can accurately predict which customers are at a higher risk of leaving.

Lastly, churn prediction software helps optimize marketing strategies. Businesses can focus their marketing efforts on retaining these high-risk customers by identifying the customers who are most likely to churn. This allows them to allocate their resources efficiently and effectively, resulting in higher conversion rates and ROI.

Churn prediction software is most used in subscription-based business models like streaming services, gym memberships, or monthly subscription boxes, as well as in the telecom industry and financial industries like Banks and credit card companies.

Now, let’s get into the best and must-have churn prediction software in 2024.

Here’s a pricing comparison table to easily compare which churn prediction software suits you best.

Pricing comparison of churn prediction software 2024

1. Churnfree

Churnfree churn prediction software

Churnfree is a premier churn prediction software designed to empower businesses with the tools to reduce customer churn and enhance lifetime value efficiently. This platform is distinguished by its ability to create customizable cancellation flows, aiming to win back customers through tailored strategies and offers. With Churnfree, you can drive customer retention and significantly reduce churn by up to 46%.

Churnfree is heralded as the only customer retention platform you’ll ever need to combat churn effectively. It allows for the construction of optimized retention flows that can be built in a few simple steps, providing personalized and dynamic offers based on various targeting parameters such as tenure and usage. This software is designed to start reducing churn within minutes, boasting a user-friendly interface that requires no developer knowledge for implementation.

Key Features

  • Customizable Cancellation Flows: Build cancel options and actions tailored to your website to improve customer lifetime value (LTV).
  • Personalized Retention Offers: Offer dynamic deals by analyzing customer tenure, usage, and other criteria.
  • In-depth Analytics and Insights: Utilize real-time data to manage customer churn and gather valuable feedback.
  • Seamless Payment Integration: Easily integrate with your preferred payment processors to deliver experiences that boost retention.
  • No Developer Required: A highly intuitive and clean user interface simplifies the process of churn management.

Payment Integrations

A notable advancement is the integration with Paddle and Stripe Payment Processor for subscription-based websites, which monitor retention flow, subscriptions, cancellations, invoices, and much more. This integration streamlines the collection of customer payments and manages recurring payments effortlessly, making it an invaluable tool for businesses relying on subscription-based revenue models.

Churnfree churn prediction software


  • Offers all payment methods (Stripe, Paddle) on basic plan
  • Helps in identifying and retaining at-risk customers, thus reducing churn significantly.
  • Offers 14 days free trial
  • Cheaper than other products


  • It can be a bit challenging to use at first, but with a demo video or a written tutorial, you can quickly grasp it.
  • Churnfree focuses on customer retention only therefore does not provide onboarding, expansion and customer healthcare.


Churnfree offers a range of pricing plans suitable for businesses of all sizes, starting from a Basic plan at $49.00 per month. For more advanced features, the Professional plan is $99.00 per month, and the Business plan is $199.00 per month. There’s also an option for an Enterprise Custom plan catering to specific business needs.

The basic plan offers all the features and integrations you might require; however, for a bigger team, you can opt for professional plans.

By integrating Churnfree into your business operations, you can proactively reduce customer churn and enhance the overall customer retention strategy. With its user-friendly interface, customizable features, and powerful analytics, Churnfree positions itself as an essential tool for businesses aiming to improve their customer lifecycle and retention rates.

2. Churnly

Churnly churn prediction software

Churnly is another great churn prediction software designed explicitly for B2B SaaS companies. It focuses on providing actionable insights and predictive analytics that help Customer Success teams effectively reduce customer churn. By tracking the entire customer journey, Churnly ensures you have all the tools to identify at-risk customers and prevent them from leaving, enhancing customer retention and business growth.


  • Utilizes advanced machine learning algorithms to offer high predictive accuracy.
  • Prioritizes churn reduction over customer acquisition, which is crucial for long-term business sustainability.


  • Limited Free Resources: Compared to some competitors, Churnly does not offer a free trial or free version, which might deter potential users from trying the software.
  • Support Limitations: Provides support primarily through email, which may only be sufficient for some users.


Churnly’s pricing details are not publicly disclosed, and interested businesses must contact their team directly to obtain this information. This approach allows Churnly to tailor its pricing structure to each business’s specific needs and Scale.

Payment Integrations

Churnly supports integrations with significant billing systems, simplifying the management of subscription payments and customer financial interactions. This integration is crucial for businesses relying on recurring revenue models, as it helps maintain a smooth financial operation while minimizing churn due to payment issues.

3. ChurnZero

ChurnZero churn prediction software

ChurnZero is a dynamic Customer Success platform and churn prediction tool tailored for subscription businesses. It aims to enhance customer experiences and reduce churn. It integrates seamlessly with various data systems to provide a comprehensive view of customer behavior, enabling businesses to tailor their approach effectively. The platform’s real-time, customer-focused analytics allow for quick identification of at-risk accounts and proactive management of customer relationships.


  • Proactive Churn Management: Empowers teams to identify and address churn risks effectively.
  • Enhanced Customer Insights: Offers detailed analytics to understand and predict customer behavior and needs.
  • Scalability: Suitable for businesses of all sizes, easily integrating with existing tech stacks.
  • Security and Compliance: Adheres to GDPR, PCI DSS, and other regulatory standards to ensure data security and privacy.


  • Complexity: Some users find the platform complex and challenging to navigate initially.
  • Limited Real-Time Collaboration: The platform does not support real-time interactions with colleagues through @ mentions, which can limit immediate collaborative efforts.
  • No free Trial

Payment Integrations

ChurnZero supports significant payment systems, facilitating seamless management of subscription payments and financial transactions. This integration is crucial for maintaining smooth operations and minimizing churn related to payment issues, enhancing the overall customer experience.


ChurnZero offers a range of pricing options to accommodate various business sizes and needs. While specific pricing details are tailored to each company, the platform ensures flexibility to provide solutions that align with different budgetary requirements. Interested businesses should contact ChurnZero directly to obtain customized pricing information based on their specific needs and usage scenarios.

4. Akkio

Akkio churn prediction software

Akkio takes a significant leap forward in churn prediction software by leveraging artificial intelligence to scrutinize customer data and unearth patterns indicative of churn risk. This tool stands as an ideal choice for SaaS companies aiming to refine their customer journey and diminish customer churn rate. Akkio’s prowess lies in its ability to craft churn prediction models that are adept at identifying both existing customers teetering on the edge of departure and new customers in need of further onboarding support. Delving into customer lifetime value and segmentation empowers customer success teams to direct their efforts more judiciously.


  • Advanced AI and Machine Learning: Can handle diverse churn prediction scenarios across various industries.
  • No-Code Platform: Akkio’s intuitive interface and automation simplify the deployment of ML models without requiring deep technical knowledge.
  • Versatility: Beyond churn prediction, Akkio is a multifaceted machine-learning platform that assists with forecasting, lead scoring, and more.


  • Learning Curve: While the platform is designed to be user-friendly, new users may require time to fully utilize its extensive capabilities.
  • Data Dependency: The accuracy of predictions heavily relies on the quality and quantity of customer data available.

Payment Integrations

Akkio’s platform enhances its utility by integrating with popular payment processors like Stripe. This integration is particularly beneficial for subscription-based businesses, providing a streamlined approach to managing retention flows, subscriptions, cancellations, and invoices. Such integrations are pivotal in minimizing churn related to payment issues, thereby bolstering overall retention rates.


Akkio’s pricing structure is thoughtfully designed to accommodate businesses of varying sizes and budgets. Starting with a Free tier that allows for essential insight consumption and report viewing, the platform then scales up to more feature-rich plans:

  • Basic: At $49 per user/month, chat and basic ML functionalities are offered.
  • Pro: Priced at $99 per user/month, this plan includes advanced ML and model operations.
  • Build-On Package: Beginning at $999/month, providing white-label options and API access for extensive customization.
  • Enterprise: Tailored for large-scale operations, offering dedicated infrastructure and advanced API access, with pricing available upon request.

This flexible pricing ensures organizations can choose a plan that best meets their needs without over committing resources. With Akkio, businesses are equipped not only to predict and mitigate customer churn but also to refine their overall approach to customer retention, making it a must-have tool in today’s competitive landscape.

5. Gainsight

Gainsight churn prediction software

Gainsight is renowned for its comprehensive approach to customer success, offering a suite of solutions that enhance every aspect of customer interaction and retention. With its robust platform, you can quickly implement strategies focusing on customer outcomes and operational execution, ensuring a consistent and positive experience for all your clients. Whether you’re a growing business or a mature organization developing a customer success strategy, GainSight provides the tools and insights to drive significant improvements in customer retention and satisfaction.


  • Comprehensive Integration Capabilities: Seamlessly integrates with key technologies across CRM, support, and analytics, making it a central part of your tech stack.
  • Scalable Solutions: Whether a small team or a large enterprise, GainSight’s platform scales to meet your needs, offering tailored functionalities that grow with your business.
  • Proactive Customer Management: With tools like health scorecards and renewal forecasting, you can anticipate customer needs and address potential issues before they lead to churn.


  • Complex Setup: The comprehensive nature of GainSight’s platform may require a significant setup time and a steep learning curve for new users.
  • Resource Intensive: To fully leverage the platform’s capabilities, a substantial investment in training and development may be necessary.


GainSight offers a variety of pricing plans tailored to different business sizes and needs. Specific pricing details are customized based on the features and Scale of deployment required by your organization. For the most accurate and up-to-date pricing, it is recommended that you visit GainSight’s official website or contact their sales team.

Payment Integrations

The platform supports integration with major payment systems, simplifying the management of subscription payments and financial transactions. This integration is crucial for maintaining smooth operations and minimizing churn related to payment issues, enhancing the overall customer experience.

6. Segment

Segment churn prediction software

Segment, a tool developed by Twilio, revolutionizes customer analytics by allowing you to gather data from various platforms such as Facebook, emails, and your website. This integration helps create a unified customer profile, which is crucial in effectively understanding and mitigating customer churn.


  • Enhanced Data Analysis: A deep understanding of customer behaviors and interactions across various channels is provided.
  • Scalability: As your business grows, Segment scales with you, handling increased data without requiring manual adjustments.
  • No Coding Required: The platform is accessible to users without technical expertise, making advanced data analytics available to a broader audience.


  • Complex Initial Setup: While the interface is user-friendly, the initial setup process can be complex and might require technical assistance.
  • Cost Prohibitive for Small Businesses: The advanced features and extensive integration capabilities might be beyond the budget of smaller enterprises.

Payment Integrations

Segment supports integration with major payment systems, which simplifies the management of subscription payments and financial transactions. This is crucial for maintaining smooth operations and minimizing churn related to payment issues, thus enhancing the overall customer experience.


Segment offers a free plan that includes basic features like data collection from two sources and integration with one data warehouse. A team plan starts at $120/month and expands on the Free plan by including up to 10,000 monthly visitors, unlimited sources, and additional integration capabilities. It also offers a custom plan for large-scale operations.

7. Vitally

Vitally churn prediction software

Vitally is a comprehensive customer success platform that empowers your team with all the necessary tools to enhance productivity and customer engagement at Scale. Integrating real-time customer data with dedicated workspaces, Vitally allows you to manage many customer relationships effortlessly while delivering personalized, one-to-one customer experiences.


  • Enhanced Productivity: Provides all the tools necessary for your team to increase work efficiency significantly.
  • Actionable Insights: This service offers visibility into your book of business and actionable insights that drive customer retention and business growth.
  • Scalable Customer Management: Whether managing one-to-many or one-to-one customer relationships, Vitally scales to meet your needs.
  • Comprehensive Integration: Seamlessly integrates with a wide array of enterprise applications, enhancing data synchronization and management.


  • Complex Setup: New users may find the initial setup of the platform somewhat complex.
  • Learning Curve: Fully utilizing Vitally’s extensive features and capabilities may require a period of learning.

Vitally stands out as a robust tool designed to streamline customer success operations. It makes it easier to manage, analyze, and improve your interactions and relationships with customers. By leveraging its powerful features, you can ensure that your team is equipped to drive customer success and business growth effectively.

8. Retently

Retently churn prediction software

Retently is a sophisticated customer feedback and Net Promoter Score (NPS) platform designed to help your business predict and prevent customer churn by analyzing sentiment data. By leveraging advanced analytics and customer engagement tools, Retently allows you to address customer concerns proactively, thereby improving satisfaction levels and enhancing customer retention strategies.


  • Enhanced Engagement: High response rates through reliable technological tools and A/B testing of customer engagement strategies.
  • Predictive Insights: Advanced analytics help predict trends and understand key drivers impacting customer experiences.
  • Comprehensive Feedback Management: From capturing to analyzing feedback, Retently provides tools to shape and drive personalized customer experiences.


  • Complex Feature Set: The platform’s wide array of features may require a learning curve for new users to utilize it fully.
  • Limited Free Trial: During the free trial period, access to full features is restricted, which may hinder a comprehensive evaluation.

Payment Integrations

Recently, it has supported significant payment systems, enhancing the management of subscription payments and financial transactions. This integration is vital for maintaining smooth operations and minimizing churn related to payment issues.


Retently offers a basic, pro, and enterprise plan starting from $25 to $599. The basic plan offers few features, and a pro plan is required for a better experience.

Each plan is designed to scale with your business, ensuring that you can upgrade as your needs grow without over committing resources initially.

9. Optimove

Optimove churn prediction software

Optimove’s Customer-Led Marketing Platform is designed to meet your specific marketing needs, regardless of where you are on your journey. It empowers you to start with your customers and win their loyalty for life by building a solid foundation of personalized CRM Marketing. This platform allows you to grow and scale your personalization efforts with AI optimization, ensuring each customer feels uniquely valued.


  • Advanced Personalization: AI-driven tools allow for dynamic personalization of CRM journeys.
  • Versatile Marketing Tools: Supports a wide range of marketing channels and campaigns.
  • Robust Integration Capabilities: Seamlessly integrates with various data sources for a unified customer view.
  • Strategic Services: This company offers flexible pricing for strategic services, either per hour or per project, to suit different business needs.


  • Complexity: The wide array of features and deep customization options might overwhelm new users.
  • Implementation Fee: An implementation fee is charged, which includes local support to ensure fast and quality onboarding.

Payment Integrations

Optimove includes integration capabilities with major payment systems, which streamline the management of subscription payments and financial transactions. This is crucial for businesses relying on recurring revenue models, helping to maintain smooth operations and minimize churn related to payment issues.


Optimove offers three main product packages—Grow, Build, and Scale—tailored to your business’s size and Scale. Pricing is based on the number of monthly active customers and does not increase with more data or platform users. The add-ons are priced based on usage, providing flexibility and scalability to meet businesses’ evolving needs. For detailed pricing, businesses are encouraged to contact Optimove directly to get a quote that fits their specific requirements.

10. Upzelo

Upzelo churn prediction software

Upzelo is a web-based platform designed to help subscription businesses dramatically reduce churn and improve subscription retention. It activates at the point of cancellation to offer targeted solutions through its innovative scoring engine and flow builder. This engine assesses real-time data such as subscription length and spending to help you save high-value customers by offering tailored experiences and retention strategies.


  • Customizable Retention Strategies: Offers a variety of options to tailor customer retention efforts.
  • User-Friendly Interface: Simplifies the setup and management of retention programs.
  • Extensive Support Options: Provide 24/7 support through multiple channels, including live representatives, email, and chat.


  • Complex Features: Some users may find the features complex and require time to utilize the platform.
  • Limited Free Trial: The free trial may not offer access to all features, potentially limiting the evaluation of the entire platform’s capabilities.

Payment Integrations

Upzelo supports integration with major payment systems such as Stripe and Recharge, which helps manage subscription payments efficiently. This integration is crucial for businesses relying on recurring revenue models, ensuring smooth financial operations and minimizing churn due to payment issues.


Upzelo offers plans starting from €49.00/month to €199.00/month. The standard plan is for 40 users and includes basic features for churn reduction and subscription management. The pro plan is for 50 users and offers advanced features, including unlimited surveys, offers, and audience segmentation.

These plans are designed to scale with your business, allowing you to choose the best fit for your requirements and budget.


  1. What is the most effective model for predicting customer churn?

Logistic regression is highly recommended for churn prediction, especially when dealing with a straightforward binary outcome and plentiful customer data. It helps businesses predict churn and understand its causes.

  1. How is the churn prediction system designed?

The churn prediction system is designed to optimize several key performance metrics, including accuracy, precision, recall, and f-measure, with a focus on accuracy.

  1. Which algorithms are used in churn prediction?

Churn prediction models typically employ a variety of machine learning algorithms. The most commonly used ones include logistic regression, decision trees, random forests, support vector machines, gradient boosting machines, and neural networks.

  1. What are the steps to create a customer churn prediction model?

To develop a churn prediction model, follow these steps:

  • Identify the business case to determine the desired outcome of using machine learning.
  • Gather and clean the necessary data.
  • Develop, extract, and select relevant features.
  • Construct the predictive model.
  • Implement the model and continuously monitor its performance.


To choose the best customer churn prediction software, look closely at what each one offers. To learn more about predicting when customers might leave, check out the resources and expert advice at Churnfree Blog. The right software can help you keep more customers and grow your business by engaging with them strategically.