Frightfully Fun Customer Loyalty Rewards This Halloween!

Trick or Treat! Treat you users with Spooktacular customer loyalty rewards this Halloween. This blog lists the loyalty rewards you can give to your customers on Halloween 2024.

Halloween can be the perfect opportunity to create customer loyalty rewards that can increase seasonal sales and turn them into long term customer relationships. This spooky holiday gives you the opportunity to make lasting impressions and get customers back year after year, even after the jack-o’lanterns are put away.

In this article, we will look at various loyalty rewards you can give to your customers to make them feel appreciated and re-engage. While Halloween comes with a lot of discounts and offers, you need to make sure your customers stick to you, even if you’re not offering any discounts. But how?

This blog also discusses a number of ways you can reward your customers without offering any special discount for all.

Let’s get started!

1. Launch a Halloween Email Campaign

Email campaigns are a must when we think of any holiday season. Therefore, the first thing to do is set up an email campaign this Halloween.

Email Contests

For this Halloween, give your loyal customers a reason to engage and reward them with a fun, themed email contest! The activities you can organize to create excitement include spooky costume or pumpkin carving contest, Halloween trivia, mystery box giveaway or a photo scavenger hunt. Make sure to include an email with contest guidelines, exciting prizes, and enticing subject line like “🎃 Enter Our Spooktacular Halloween Contest & Win!” This Halloween year HackerNoon arranges 2 writing contests for a $30,000 worth reward to their loyal customers!

If you’ve a discount, share it

If you have a discount running this Halloween, you can create a campaign to let them know about your discount. I received IssueWire pre halloween discount a few days back.

By creating personalized and engaging content, businesses can capture their audience’s attention and drive sales during this spooky season.

If you’re not running any special discount

Send Spooky Stories: You can always keep your customers engaged with Halloween themed content like halloween history, traditions, recipes or costumes sent to their emails. Send them Halloween related stories and content from your blog like Bloglovin did this year.

Make a Halloween List: You can suggest Halloween movies in the Halloween season like Netflix does and share it in your newsletter.

By providing valuable and entertaining content, businesses can keep their brand top-of-mind and encourage customers to interact with their loyalty program.

Send your latest product update with Halloween touch:

If you’ve been updating your features, then Halloween is a good time to let your users know about it. Send product updates as a little treat for your customers.

2. Bring a Friend, Get a Treat

Special Halloween rewards can be given to customers who refer friends to businesses. For instance, they’ll get a themed gift and extra points on top of the normal referral bonus. Not just that, this approach also encourages referrals and brings in a bit of fun, seasonal element to the program.

Referral Milestone Rewards

A tiered system that provides more rewards as referrals grow can encourage customers to share more. For example, they might refer three friends and get a small discount, refer ten friends and get a larger prize. The approach involves keeping customers engaged and constantly referring to the referral program.

3. Engage and Get a Treat

This approach is a win-win for you and for the customer as well. You send them Halloween reward for engaging with your site, just like referring a friend. You can also ask them to write a review for you.

While in this case, G2 itself sends rewards for writing a G2 review for any platform. This encourages users to write reviews for the tools they use.

4. Social Media Sharing Incentives

It can be very useful to encourage customers to share their Halloween experiences on social media to significantly raise brand visibility. There are contests which businesses could set up where participants post photos of their costumes or decorations using a specific hashtag. Prizes could be offered such as gift cards or product bundles based on the best entries. This year kanofsky group does a ‘Pet Halloween Contest’ in which users are to dress up their pets for Halloween and submit photos for a chewy gift card.

5. Create a Halloween Rewards Shop

A Halloween rewards shop can be an effective way to boost customer loyalty and engagement during the spooky season. By offering seasonal items and collectibles, e-commerce businesses can create excitement and encourage customers to redeem their points.

Check out: What is the most direct cause of customer loyalty

Exclusive member only offers

In case, you’re not running any discounts for everyone but want to reward your loyal customers without any special big discounts, then you can run an exclusive member-only offers. Such as giving an early access to Halloween products, offering 2x points on purchasing, or collection of limited-edition Halloween products.

Redeem Loyalty points

You can highlight Halloween related products that customers can redeem with their loyalty points. This will not only enable users to think of it as a free deal for them and will increase purchases but also make them feel valued.

Limited Edition Halloween Collectibles

And to add, businesses can add branded, seasonal items that customers can only unlock through points. Halloween themed tote bags, quirky mugs or branded accessories could be part of these.

Charity Donation Options

The Halloween rewards shop gives customers the option to donate their loyalty points to charity, giving their rewards shop a meaningful dimension. Now, many loyalty programs are helping customers to support the causes they care about without having to spend their wallets directly.

Marriott Bonvoy members can donate their points to various charitable organizations through the Marriott Bonvoy website, including global relief organizations and local charities.

6. Offer Random Rewards and Upgrades

Halloween can have surprise and delight moments that can make a big difference in customer loyalty. You can offer unexpected rewards to your customers for their loyalty.

Randomly dropping free rewards such as free product feature, free points and limited time premium upgrade to your loyal customers will bring excitement. You can even ask your customer to ‘Buy one more product worth bare minimum to collect your gift’. This will encourage them to make a small purchase and grab their gift. Surprising customers with unexpected discounts, free products, or even limited access to Halloween themed items is a great way for businesses to surprise customers.

Canva often hosts themed contests and challenges for holidays such as Halloween. They encourage their users to use themed designs by offering premium subscriptions or premium templates for free in the holiday season.

Zendesk also offers extended trial periods for their customers by engaging with special Halloween themed content or training sessions to encourage users to try more of their features.

7. Joint Loyalty Events

Halloween is an ideal opportunity to increase cross promotion strategies that will greatly boost customer loyalty rewards.

Organizing joint Halloween-themed events or webinars can be an effective way to engage customers and offer unique rewards. Participants can earn extra loyalty points or exclusive Halloween rewards, encouraging customer retention and fostering a sense of community among loyal customers.

8. Last but not the least, Personal Thank You Notes

Personalized thank you notes included with Halloween orders can make a nice touch for the customer experience. Gratitude handwritten notes can create an emotional connection and build long term relationships.

9. Extend Rewards Beyond Halloween

After the spooky season, businesses can implement strategies to keep the Halloween spirit going all year long and to maintain customer engagement. The approach is helpful for retaining clients and inducing clients to continue participating in loyalty programs.

Year-Round Point Accumulation

This gives businesses the option to give customers the chance to earn points on all purchases made during the year. This continuous accumulation keeps customers to continue coming back. Such as a tiered loyalty program where you get more benefits as you reach higher tiers. Businesses can create a stronger emotional bond with their most loyal customers by using customer retention strategies like providing exclusive perks, custom offers and unique events that are personalized to customer preferences.

You can use Talon.One to set up loyalty point campaigns including points-based reward systems where users can earn points for attending webinars or using a Halloween code. Customers can use these points later to redeem offers or access premium features in case of a saas tool.

Happy Halloween!

I hope all these ideas of loyalty rewards were useful for 2024 Halloween. Decide which one you are going to go for!

Also, don’t forget to participate in Churnfree Social media polls for Halloween!

Lastly, Happy Halloween and stay tuned for more seasonal content on Churnfree Blog.