eCommerce retention strategies are the lifeblood of e-commerce in 2022. With millions of businesses online, the e-commerce space is becoming more competitive than ever—but retail retention remains the same challenging factor as ever.
The great migration of physical stores to the digital world is causing the prices to skyrocket and boasting up the acquisition cost for new customers. New digital business policies such as iOS 14 make tracking and optimizing return on ad spend tougher. Meanwhile, the looming recession has made for thriftier customers, potentially leading to a drop in lifetime value.
Product marketers are finding creative ways to build eCommerce retention strategies to maximize revenue from existing users.

What is the average customer eCommerce retention rate?

As an eCommerce business owner, you always look for ways to improve your eCommerce customer retention rate. After all, it costs five times as much to acquire a new customer than to keep an existing one. So, what is the average customer retention rate for eCommerce businesses?

Unfortunately, there’s no easy answer to this question. The customer retention rate will vary depending on factors like the type of product you sell, your target market, and your overall marketing and eCommerce retention strategies.

That said, some general trends can give you a good idea of what to expect. For example, studies have shown that the eCommerce customer retention rate for subscription-based eCommerce businesses is between 60-70%.

Of course, this is just a general range. To get a more accurate idea of your customer retention rate, it’s best to look at businesses in your specific industry.

For example, if you sell physical goods, your eCommerce customer retention rate will likely be lower than if you sell digital products or services. This is because people are more likely to continue using a product or service that they’re happy with, and it’s easier to cancel a physical product than to cancel a digital one

In general, the customer retention rate for eCommerce businesses is lower than it is for brick-and-mortar businesses. This is because it’s easier for customers to shop online and find a better deal.

You can do a few things to improve your eCommerce customer retention rate, regardless of your industry. First, make sure you’re providing excellent customer service. This includes responding to customer queries and complaints quickly and efficiently.

Second, offer loyalty programs or discounts to encourage customers to return. Finally, keep your prices competitive, so customers don’t look elsewhere for a better deal.

What does retention mean in eCommerce?

As an eCommerce business owner, you’re always looking for ways to increase sales and grow your business. But what does retention mean in eCommerce?

Retention measures how well your eCommerce store keeps customers coming back. It’s important to track because it can give you insights into what’s working well and what needs improvement. It’s a measure of how well your store keeps customers coming back. Creating a great customer experience and engaging with customers can increase your retention rate and grow your business.
There are a few different ways to measure retail retention:

1. Repeat customers: This is the number of customers who have purchased from your store more than once.

2. Customer lifetime value: This is the total amount of money a customer spends on your store over their lifetime.

3. Engagement: This is the number of customers who take actions on your store, such as visiting your site, adding items to their cart, or making a purchase.4. Churn: This is the number of customers who stop doing business with your store.

To increase retention, you must focus on creating a great customer experience. This includes providing helpful customer service to offering high-quality products at a fair price.

It would be best if you also looked for ways to engage customers and keep them coming back. This could include running promotions, offering loyalty programs, or sending out email newsletters.

Finally, tracking your retention rate is important so you can see how well you’re doing and where you need to improve. There are several different retention metrics that you can track, so choose the ones that are most important to your business.

How do eCommerce customers retain?

As the eCommerce industry continues to grow, so does the need to understand how to keep customers returning. At the same time, there are several ways to retain customers, one of the most important is understanding why they leave in the first place.

There are several reasons why customers may leave an eCommerce site. They may be dissatisfied with the product, the customer service, the shipping or any number of other factors. However, one of the most common reasons for leaving is they need help finding what they’re looking for.

If customers can’t find what they’re looking for on your site, they will likely go to a competitor’s site that offers a similar product. This is why it’s so important to have a well-organized site that is easy to navigate. Customers should be able to find what they’re looking for in just a few clicks.

In addition to a well-organized site, another way to keep customers returning is to offer them something they can’t find elsewhere. This could be a unique product, a special discount, or even great customer service. Whatever it is, make sure that it will keep them coming back.

Finally, staying in touch with your customers after purchasing is important. Send them follow-up emails and thank-you notes. Ask them for feedback and let them know about new products or special deals. By staying in touch, you’ll keep them coming back for more.

What is a good retention rate for eCommerce?

As an eCommerce business owner, you always look for ways to improve your retention rate. After all, the better you retain your customers, the more successful your business will be. But what is a good retention rate for eCommerce? The answer to that question depends on several factors, including your industry, business model, and customer base. In general, a good retention rate for eCommerce is anything above 50%.

Of course, the best way to improve your retention rate is to focus on providing an excellent customer experience. There are several ways to do this, but some of the most effective include offering great customer service, providing helpful and informative content, and making it easy for customers to purchase from your site.

If you can provide a positive customer experience that keeps people coming back, you’ll be well on increasing your retention rate and growing your business.

eCommerce retention strategies

How to improve the eCommerce retention rate?

It’s no secret that eCommerce businesses must work hard to keep their customers. In fact, according to a report by Invesp, the average eCommerce store has a retention rate of only 20%. That means that for every 10 customers visiting your store, only 2 will return and make a purchase. So, how can you improve your eCommerce retention rate? Here are 5 tips:

1. Make sure you have a strong product offering

The first step to improving retention is ensuring a solid product offering. If your products are not up to par, it won’t be easy to keep your customers returning. Make sure that your products are well-made, stylish, and competitively priced. If you can offer something unique that your competitors can’t, that’s even better.

2. Provide excellent customer service

Another important way to improve retention is to provide excellent customer service. If your customers have a good experience with your company, they will likely return and do business with you again. Make sure that your customer service team is friendly and helpful. Train them to handle customer inquiries and complaints professionally and efficiently.

3. Offer incentives for loyalty

One way to encourage customers to return and make repeat purchases is to offer incentives for loyalty. This could include discounts, free shipping, or exclusive access to new products. Find ways to reward your best customers and make them feel appreciated. This will go a long way in improving retail retention.

4. Make it easy to purchase from you

If you want customers to keep returning, you need to make it easy for them to purchase from you. This means having a user-friendly website and checkout process. Your website should be easy to navigate and have all the information customers need to purchase. Your checkout process should be quick and simple, without any unnecessary steps or delays.

5. Stay in touch with your customers

Finally, one of the best ways to improve retention is to stay in touch with your customers even after they’ve made a purchase. This can be done through email marketing, social media, or even occasional updates about new products or special offers. Make sure that you’re regularly communicating with your customers and keeping them updated on what’s going on with your company. This will help them stay engaged and interested in what you offer, and it will improve your chances of retaining them as customers.

eCommerce retention strategies

E-Commerce Retention Strategies: Tips for Keeping More Customers

As an eCommerce business, acquiring new customers is not enough; you need to keep them coming back. The best way to do this is to focus on retention strategies to keep your customers happy and engaged. Here are some tips for doing just that:

1. Make sure your products are top-notch

This one should go without saying, but ensuring that your products are high-quality and meet customer expectations is essential. If your products are subpar, it won’t be easy to keep customers returning for more. Make sure you’re constantly evaluating the quality of your products and making improvements where necessary.

2. Offer excellent customer service

Another key to retention is offering excellent customer service. If your customers have a problem or issue, address it quickly and efficiently. The better your customer service, the more likely your customers will stick around.

3. Provide value beyond the product

In addition to selling high-quality products, you must also provide value beyond the product itself. This could come in valuable content, helpful customer service, or anything else that adds value for your customers. The more value you can provide, the more likely your customers are to stay with you in the long run.

4. Keep your prices competitive

It’s important to keep your prices in line with the competition. Customers will be tempted to go elsewhere if your prices are too high. But if your prices are too low, you might not be able to make a profit. Find a happy medium and keep your prices competitive to encourage customers to stick with you.

5. Make it easy to buy from you

The easier it is for customers to buy from you, the more likely they will do so. Make sure your website is easy to navigate, your checkout process is simple, and you offer various payment options. The easier you make it for customers to buy from you, the more likely they will keep coming back.

6. Stay on top of the mind

It’s essential to stay top of mind with your customers so they think of you when they need what you sell. There are a few ways to do this:

  • Stay active on social media.
  • Send out email newsletters.
  • Run ads or promotions regularly.

The more top of mind you can stay with your customers, the more likely they think of you when they need what you sell.

7. Keep things fresh and exciting

Finally, it’s essential to keep things fresh and exciting for your customers, so they stay energized and focused. This could mean adding new products or services, running new promotions or sales, or keeping things interesting for your customers.


Customer retention is crucial as competition increases. Monthly and yearly client attrition numbers are important. Your business cannot use hunches any longer. Thus, most SaaS or subscription businesses use Churnfree to understand why consumers churn and help you maximise your profits by reducing your churn. This tool may reveal why clients are departing. Churnfree data may assist you in developing a user retention strategy.