Churnfree: Building Customizable Retention Flows to Reduce Customer Churn
5 mins readApr 26, 2022
Churnfree is a SaaS retention solution that helps you reduce customer churn by building customizable retention flows. With Churnfree, you can create personalized retention experiences for your customers, based on their specific needs and preferences.
However, before we learn more about how Churnfree can help your businesses, let’s spend some time on understanding what customer churn is and how it can impact the industry.
If you’re like most businesses, customer churn is one of your biggest concerns.
Churn, or customer attrition, is defined as the percentage of customers who stop doing business with you over a given period of time.
There are many reasons why customers may choose to churn, but ultimately it comes down to two things: they’re not happy with your product or service, or they found a better solution elsewhere.
SaaS businesses in particular are especially vulnerable to churn, as customers can cancel their subscription at any time.
According to research, the SaaS industry has some of the highest churn rates, with the average company losing 20-30% of their customers each year.
That’s why it’s so important to have a retention strategy in place to ensure paying customers stay as well as a customer reactivation strategy to win back lost customers and minimize future churn.
There are a few key reasons why SaaS businesses need to be especially focused on reducing churn:
- SaaS products are typically subscription-based, so a high churn rate means you’re constantly losing customers and revenue.
- SaaS companies generally have a high customer acquisition cost (CAC), so it’s important to keep the customers you have and maximize their lifetime value (LTV).
- SaaS businesses often have a low barrier to entry, which means it’s easy for customers to switch to a competitor if they’re not happy with your product.
- SaaS products are often complex, so it’s important to provide a great customer experience to reduce the likelihood of churn.
Churnfree is the perfect solution for SaaS businesses looking to reduce customer churn. With Churnfree, you can build customizable retention flows to win back lost customers and improve your retention rate.
With Churnfree, you have complete control over your retention strategy. You can customize each retention flow to fit the specific needs of your business, and you can track and measure the results of each campaign to optimize your approach over time.
Customizable retention flows are a series of retention experiences that you can tailor to the specific needs of your customers.
With Churnfree, you can choose from a variety of options available, you can use to mix and match and build your flow from scratch. You have complete control over the customer experience, so you can create a retention flow that’s perfect for your business.
Once you’ve created your retention flow, you can automate it with Churnfree’s powerful automation engine. With just a few clicks, you can set up your retention flow to run automatically, based on triggers that you define.
For example, the retention flow will trigger if.a user tries to cancel the subscription. If Churnfree’s embedded script has been integrated with the cancel button, it will launch the Churnfree retention flow.
The Retention flow will only trigger, if client user has clicked some button e.g. tried to cancel the subscription. Clicking on this cancel button (if he embedded the script), will launch the Churnfree Retention flow.
Some of the benefits of using Churnfree include:
- The ability to build customizable retention flows to fit the specific needs of your business
- The ability to automate your retention flows
- The ability to track and measure the results of each campaign
- The ability to improve your retention rate and reduce customer churn for your business.
With Churnfree, the possibilities are endless. By building customized retention flows with Churnfree, you can increase customer lifetime value and reduce customer churn for your business. So if you’re looking for a way to reduce customer churn and improve your SaaS business’s retention rate, try Churnfree today.